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Daily Mail celebrates a double campaigning victory
Thursday, 20 December 2012 11:59

It might have been expected that the Daily Mail would splash today on the Pollard report into the BBC's Jimmy Savile embarrassment. But newspapers love nothing better than winning campaigns.

And to obtain success in two of them on the same today was too good an opportunity for the Mail to overlook. So its front page carried a single-word headline, Victorious, to announce its twin achievements. The story began:

"Two major announcements by David Cameron marked decisive victories for Daily Mail campaigns last night.

First, the prime minister told the Commons that veterans of one of the second world war's most important missions will finally get medals. Second, he promised firm action to protect children from online porn."

Separate stories inside gave the details. The first concerned the decision to give campaign medals to the veterans of the Arctic convoys that ensured Russia received much-needed military supplies (see YouTube video above).

The second is about the pledge by Cameron to make internet providers place a "default block" on access to pornography in households with children.

Cameron, writing in the Mail under the headline "Nothing matters more than keeping our children safe", describes the current ease of access to online prone as "a silent attack on innocence."

The Mail's leading article, "Great day for decency", called it "a hugely cheering day for the Mail, bringing victory for two of our long-fought campaigns" and generously added:

"It was a fine day, too, for David Cameron, who showed doubting supporters that deep within him beats the heart of a true Tory."

On its site, the Mail is carrying the YouTube video above. Love that approving graffiti about "Good old Uncle Joe"!

Roy Greenslade

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source:
 http://www.guardian.co.uk/media/greenslade/2012/dec/20/dailymail-campaigning-journalism

 

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