Български Русский English
Daily Mail celebrates a double campaigning victory
Thursday, 20 December 2012 11:59

It might have been expected that the Daily Mail would splash today on the Pollard report into the BBC's Jimmy Savile embarrassment. But newspapers love nothing better than winning campaigns.

And to obtain success in two of them on the same today was too good an opportunity for the Mail to overlook. So its front page carried a single-word headline, Victorious, to announce its twin achievements. The story began:

"Two major announcements by David Cameron marked decisive victories for Daily Mail campaigns last night.

First, the prime minister told the Commons that veterans of one of the second world war's most important missions will finally get medals. Second, he promised firm action to protect children from online porn."

Separate stories inside gave the details. The first concerned the decision to give campaign medals to the veterans of the Arctic convoys that ensured Russia received much-needed military supplies (see YouTube video above).

The second is about the pledge by Cameron to make internet providers place a "default block" on access to pornography in households with children.

Cameron, writing in the Mail under the headline "Nothing matters more than keeping our children safe", describes the current ease of access to online prone as "a silent attack on innocence."

The Mail's leading article, "Great day for decency", called it "a hugely cheering day for the Mail, bringing victory for two of our long-fought campaigns" and generously added:

"It was a fine day, too, for David Cameron, who showed doubting supporters that deep within him beats the heart of a true Tory."

On its site, the Mail is carrying the YouTube video above. Love that approving graffiti about "Good old Uncle Joe"!

Roy Greenslade

guardian.co.uk © 2012 Guardian News and Media Limited or its affiliated companies. All rights reserved. | Use of this content is subject to our Terms & Conditions | More Feeds

Russia terminates relations with International Criminal Court

article thumbnail

President Putin signed a decree on Russia's withdrawal from the Rome Statute establishing the International Criminal Court after the latter called Russia's reunification with the Crimea an armed conflict. In 14 years of work, the ICC has produced a total of four sentences, having spent more than $1 [ ... ]


Young Russian director: U.S. actors have more freedom to improvise

article thumbnail

RBTH: In your film career this is your second short. But you shot it in the States. What brought you there?Kirill Zima: When we finished the first film, Suka (we didn't translate the title), we sent it out to various film festivals. We were invited to many festivals in Europ [ ... ]


Space Exchange: China Offers Electronics for Russian Engines

article thumbnail

Russia14:19 19.04.2016Get short URLThe details of the proposed deal were discussed late last year by Russia’s Deputy Prime Minister Dmitry Rogozin and his Chinese counterpart, Wang Yang, in Irksutk where the two also discussed space, satellite navigation and other topics.“Our Chinese partners [ ... ]


source:
 http://www.guardian.co.uk/media/greenslade/2012/dec/20/dailymail-campaigning-journalism

 

Advertisement