There are more avenues for marketing than ever before. This makes strategizing more complicated and more important.

Here are a few strategies to get the most out of your marketing:

• Use social media. More people 35-and-under get their information from these platforms than any other. They also provide great word-of-mouth traffic. Post some photos of your best dishes and engage with current and prospective customers online.
• Optimize for local search. In the modern era, the single most effective marketing tool for small businesses is Google's local search results. Tourists and locals use this feature to discover nearby restaurants and this will reduce your restaurant marketing costs. Ensuring your restaurant is one of the first seen dramatically increases business.
• Create an email plan. It costs less to market to current customers than it does to attract new ones. Create an email program to help drive repeat orders and stay on the minds of your customers.
• Build a loyalty program. Entice your customers to order more food and more often. Loyalty programs are proven to build relationships with customers and drive repeat orders.
• Use online reservations and delivery. Phone calls are on the way out. Give customers the ability to make reservations and order food online. If you don't have the infrastructure to run this yourself, partner with a company like GrubHub, DoorDash, or others.

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